The first step was a full account audit to identify quick wins and actionable improvements, particularly focused on the United States, Nama’s primary market. One of the main findings was an overreliance on the Advantage+ campaign format. Everkind Digital responded by implementing a full funnel strategy to improve targeting and performance.
At the top of the funnel, an Advantage+ campaign remained in place but was complemented by a standard conversion campaign with refined audience targeting, focused on users interested in health, juicing and fitness. A middle-of-funnel campaign was introduced to target users who had previously engaged with Nama’s organic social content and were already familiar with the brand. Most importantly, a bottom-of-funnel campaign was launched to retarget site visitors and high-intent users who had added products to their cart but did not complete the purchase. Each stage of the funnel excluded past purchasers to ensure that paid media was focused on acquiring new customers.
These changes led to an 11 percent increase in conversions from US campaigns within the first six months.
As Nama prepared to enter the European market, Everkind Digital supported the launch across the UK, France, Netherlands and Germany. A similar full funnel structure was implemented in each market, but with customised strategies based on local consumer insights. Local language ads were developed alongside tailored messaging. For example, the UK strategy focused on storytelling, Germany emphasised functional product benefits, and France leaned on trust-building elements.
The UK and Netherlands delivered the strongest early performance with the highest ROAS. Budgets were increased for those markets once initial results confirmed their potential.
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