In a very competitive market, US supplement brand Complement wanted to improve their brand awareness and increase new customer acquisition. Working with Everkind Digital got them exactly the results they were looking for.
Our campaign structure and optimization process delivered results hitting their KPIs within the first 30 days of ad launch. Subscription-based products are notorious for low ROAS. Despite this, Everkind Digital consistently delivers a 4x ROAS for Middle of Funnel campaigns. Our full-funnel strategy generates website traffic, improving brand awareness, while conversions are delivered through middle and bottom of funnel campaigns.
To support these ads, we developed fresh creative which blended our branding styles to create engaging ads with high CTRs. As well as stills, we created original videos and GIFs (click here to see an example).
As a Everkind Digital partner, we run additional paid and organic campaigns and activations for no extra fee through the Plant Based News social handles. Throughout our partnership with Complement, we have supported their Giveaways with lead generation campaigns and raised brand awareness through advertorials and frequent features on PBN socials and in the PBN newsletter.
An advertorial was also included in our additional activations. Through this article on ex-vegan celebrities, we generated over 107,000 unique visitors. By adding Complement’s pixel to the coding of the page, we were able to track all page views and conversions. This also allowed us to effectively retarget Complement’s primary campaigns, improving their results even further.