When the McPlant burger was launched by McDonald’s after three years of co-development with plant-based brand Beyond Meat, the news hit our audience by storm. Our article on plantbasednews.org received hundreds of thousands of impressions, and so we felt it would be a good opportunity to reach out to one of our influencers in London - vegan food and fitness influencer Giuseppe Federici - to visit McDonald's and create a reel of the launch for his brand account and for Plant Based News’ main instagram account.
"Being a CEO and founder of Clean Machine, a longevity nutrition company for 13 years, has had its challenges, especially when it comes to successful marketing. Launching science-backed, best-in-class, first-to-market products that require translating extraordinary, high-science health benefits into simple, easy-to-understand marketing seemed almost impossible. But that is exactly what I got with the Everkind Digital team, and the results speak for themselves: 366% new product sales increase and over 500% web sales increase in less than four months, and taking my educational presentation video from a few thousand to over 480k views. And honestly, that is not even the best part. Their listening with empathy, their ability to truly 'get' what we do, and the ease with which they adapt and pivot with fresh ideas make them a joy to work with."


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