When the McPlant burger was launched by McDonald’s after three years of co-development with plant-based brand Beyond Meat, the news hit our audience by storm. Our article on plantbasednews.org received hundreds of thousands of impressions, and so we felt it would be a good opportunity to reach out to one of our influencers in London - vegan food and fitness influencer Giuseppe Federici - to visit McDonald's and create a reel of the launch for his brand account and for Everkind Digital’ main instagram account.
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