As an authority in the vegan space, Everkind Digital has a large following that trusts the content and opinions we share. To leverage this influence PBN offered Heura an advertorial article providing them with credibility as a new player in the UK market. This article piques interest in Heura while offering credibility to the quality of their products to potential customers, key to drawing customers away from their trusted products. And our reach goes far beyond our own audience.
Ensuring as many plant-based meat eaters as possible would be Heura-curious was crucial. So Everkind Digital leveraged their Ad Ops expertise to run a successful Top of Funnel campaign with Meta ads. We placed mouthwatering creative in front of 352,000 people linked to the ‘vegan’ keyword through the Meta Ads platform, linking to our article singing the praises of Heura. Generating over 890,000 impressions this campaign ensured that plenty of UK vegans were hot prospective customers. After seeing the ads a number of times, this audience was familiar with Heura and much more likely to deviate from their usual brands to try out the hottest new product on the shelves.
Not to forget that the benefits of a whitelisted advertorial campaign go beyond the immediate reach. Everkind Digital articles rank highly on search engines and are able to improve SEO, they also offer brands a tool to communicate their mission more effectively, and by adding a pixel to the article page, we are able to track engagers and improve paid social efficiency.
In partnering with Everkind Digital, Heura were able to stand out from the crowd and achieve a successful UK launch with a whitelisted advertorial campaign.