Everkind Digital launched campaigns with fresh creative and copy across Meta and paid search, while developing new audiences and testing different formats and messaging. Initial traffic tests helped identify opportunities to improve spend efficiency and make data-led optimisation decisions.
Over three months, Everkind Digital managed business-as-usual campaigns alongside audience and creative testing, producing more than 70 multimedia assets. Static images, GIFs and videos were used across Omni’s brand and whitelisted advertising to generate learnings and prevent ad fatigue.
On Omni’s Meta account, we achieved a 50% reduction in cost per acquisition while reducing ad spend by 54%. This improved efficiency did not compromise growth, with revenue increasing by 45%. Savings generated through Omni’s account were reinvested into whitelisted advertising, which achieved a 20% lower CPA than the brand account and became one of Omni’s top four traffic drivers.
Together, the Meta accounts recorded a 596% increase in revenue. Paid search sessions also grew by 35%, supported by a 28% increase in revenue, while additional top-of-funnel activity contributed to a 10% rise in branded search impressions.
Since these initial results, Everkind Digital has continued supporting Omni with whitelisting campaigns through both Plant Based News and The Sustainability Awards. This wider partnership allows Omni to combine its own brand advertising with trusted third-party platforms, reaching new audiences.
Everkind Digital’s approach has helped Omni improve advertising efficiency, grow revenue, streamline internal processes and deliver the more innovative creative requested by investors. The results demonstrate the value of combining brand advertising, paid search and whitelisting within one joined-up strategy.