ROI Positive Lead Gen For Food Revolution Summit

Food Revolution Summit
Food Revolution Summit2

Background

Food Revolution Network is committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, with more than 300,000 members and with the collaboration of many of the top food revolutionary leaders of our times, Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. Each year, Food Revolution Network hosts the Food Revolution Summit, an online event featuring 25 of the leading authorities on nutrition. After previously partnering on an affiliate basis and coming first place on the Food Revolution Summit leaderboard for two years in a row, we transitioned to a predominantly whitelisting approach in 2023.

Everkind Digital’s Role

Everkind Digital's Role

The key objective of the campaign was to generate new leads and drive conversions by encouraging users to upgrade from a free ticket to a paid one. To ensure truly fresh leads, all campaigns excluded existing leads from previous years.

The campaign was divided into two distinct phases:

Testing Phase: To ensure spend efficiency, the initial focus of the campaign was on testing a conversion versus lead event to identify which would yield better results. This stage also involved testing different creatives in a traffic campaign to determine the most effective assets to be used in the conversion campaign.

Conversion Phase: After identifying the winning assets, 70% of the budget was allocated to conversion-focused ads designed to entice users to upgrade from a free ticket to a paid premium ticket.

This strategy led to significant results, including a high number of new leads, a higher than expected ROAS, high CTRs, and cost-effective CPCs. This case study demonstrates the effectiveness of a well-planned and executed marketing strategy for lead generation and conversion optimization in the context of a conference event.

Results

Food revolution summit article result
  • Lead Generation: 3,910 sign ups
  • ROAS: 1.41x
  • CPC: £0.61
  • CTR: 3.41%

What our clients say

Case studies

"I've had the pleasure of working closely with the Everkind Digital team. Their expertise and dedication to driving results have been nothing short of remarkable. The team's ability to continuously produce creative, engaging, and targeted campaigns has helped us increase our brand visibility and contributed to a tangible uplift in our sales."

“The team at Everkind Digital has been a pleasure to work with. They are very much on the ball, very proactive and independent in their ways of working. Everkind Digital ran a Paid Social campaign which achieved a 30% better CPA compared to our current activity and showed us a different approach to this channel which sparked a lot of ideas internally. Highly recommended!”

"In just a couple short months after partnering with Everkind Digital we've seen a significant uptick in our overall paid social ROAS. Beyond the performance, with their stellar communication and congruent values, it really feels like they're an extension of our team. Hands down a huge win for us so far."

“Thank you Everkind Digital for the amazing work! I feel really lucky that La Vie is supported by such incredible partners. Can’t wait to work on the next project together!”

“Everkind Digital are great communicators, highly knowledgeable and genuinely fun to work with. We felt like they were a natural extension of our team. We were impressed with the complexity of the campaign management on Meta and Google given they were both whitelisting adverts for us but also managing our own ad account.”

“It’s been such a pleasure to work with a great team at Nama, and even more so presenting the amazing results. Nama built a fantastic product, and my team and I are proud to lead their full-funnel paid media strategy and bring their great product to the user.”

“Our partnership with Everkind Digital has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”

“I started working with Plant Based News in early 2021 after making reels that utilized trending sounds to reference common vegan issues. They grew in popularity and Robbie from Everkind Digital offered to repost some of my reels onto their IG page. Everkind Digital had just hit 1 million followers at the time and each repost of my content gained me 1000-3000 new followers per video in a 48 hour period. In the past year, I'd say they are responsible for at least 20% of my current followers. Everkind Digital was excellent about selecting videos that would work well for their audience, tagging creators early in the caption so their pages are easy to find, pinning the comment of the creator to bring more attention to their page, and adding the reel to their IG story to attract additional views. It's been a wonderful partnership and I'm forever grateful to Everkind Digital for their early support of my page.”

“It is always hugely beneficial for our business to work with Everkind Digital. The service really is 360 from idea to creation, posting and reporting. The team stays in touch throughout and offers feedback and additional ideas. Overall, we would definitely recommend working with them again.”

“It was a pleasure to work with Everkind Digital. They are very collaborative and facilitated a campaign where we used their ad account to generate leads and sales. They were very responsive, full of ideas for creative and knew how to get the best out of the audience.”

“Everkind Digital were great to work with as we promoted a new job opportunity at GFI Europe. The team were able to deliver excellent creative work swiftly and helped reach our target audience.”

“When the decision was made to enter the UK market we were looking for a trusted media partner to help us drive mass awareness immediately and most importantly in an authentic and genuine way. This is why we were so pleased Everkind Digital were open to a partnership. With their passion, expertise and drive to shift consumer behaviour, we are confident that we will be a collective force for good for many years to come.”

“Working at Everkind Digital allows me to manage accounts that align with missions I’m passionate about, alongside a skilled team of account managers, designers, and video editors. I feel fully supported by a shared vision and an incredible team.”

“Everkind Digital were great to work with, quick to reply to any questions, friendly and helpful, and obviously passionate about the film and the issues it covers. We can't thank them enough for their support and assistance throughout the film's release.”

“It has been a no-brainer for us to work with Everkind Digital when we want to push any big announcements. Their professionalism and collaborative approach is greatly appreciated - and they always offer advice when needed. Without question, their platform’s engagement stands out from other outlets in the space.”

“It has been a pleasure working with the Everkind Digital team - they took the time to really understand what we wanted to achieve as a new brand and have even been great supporters of ours beyond the campaign. The team is agile, creative, and collaborative in working with us and has delivered engaging, quality content time and time again.”

“Working with Everkind Digital to share valuable information and news of our campaigns has not only been a very beneficial experience for us as an organization, but an effortless one as well. The Everkind Digital team stays in regular contact, to guide me on how we can effectively engage their wide audiences and get the best results out of our partnership. If you’re looking for a news platform that works to understand your organization, and that takes initiative in helping you to meet your objectives, then Everkind Digital is it.”

“Last year we created an awareness programme together and received thousands of new social followers. They are tremendous partners.”

"As a long time fan of Everkind Digital I was excited to work with the Everkind Digital team. As well as great results it was a true partnership where they were truly open to looking at how we could maximize the opportunity of each campaign. They are very responsive, creative and clearly in the relationship for the long term which has been really refreshing.”

“Working with the team at Everkind Digital over the past 3 months has proven to be a great success for our business. Creating unrivaled exposure to one of our key demographics, the team has seamlessly integrated with our PR agency and internal marketing team producing professional and highly relevant content at every stage. We will be partnering on a long term basis as our businesses grow.”

"When The Game Changers premiered in late 2019, it was important for us to maximise exposure for the film in those crucial weeks following the release. I reached out to the Everkind Digital team, and within days an interview was organised in their studio. They were very professional and left no stone unturned in the production process. I would definitely recommend working with Klaus, Robbie and the team."

“Our relationship with Everkind Digital has expanded our brand reach remarkably in the last year. The crew at Everkind Digital is sharp and they think outside the box, pushing buttons in people and in concepts that few have the courage to do and the results land on the champions podium every single time.”

"We've known about Everkind Digital's services for a while now, so when our film premiered on Netflix, we knew their campaigning skills were going to be valuable in launching a petition to protect the ocean. I reached out to the team, and in a matter of days we had launched a petition gaining hundreds of thousands of signatures from around the world. Without the help from the Everkind Digital team, we wouldnt have been able to take advantage of the unique opportunity we had.”

“The Everkind Digital team were phenomenal to work with on our follower growth contest that we did for one of our clients, The Very Good Food Company. The campaign results either met expectations or exceeded them and they were professional and on time with everything that was promised being pristine. They made it easy to take a vision and turn it into reality.”

Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached Everkind Digital to help maintain sign-ups throughout the entire year following their successful 2020 campaign. Everkind Digital agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter. “Working with Everkind Digital to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”

"It was great to have the support of Everkind Digital when our undercover footage was released. They interviewed me and shared the video across their network. The results were stunning, reaching over 3 million people on facebook. Thanks to everyone at Everkind Digital for amplifying the campaign."

“Back in March, Everkind Digital featured Vegpal and talked about the friendship feature on Vegpal. Since then, thousands have made their way to our community and have found meaningful and lifelong friendships!”

“Everkind Digital is always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They’ve also helped with cinema ads (before COVID of course!) and billboards - and plan to keep working with them for years to come!”

Huge thanks for the collab! We have grown by over 24,000 followers - wow!

“Big fan of Robbie & Klaus and the whole Everkind Digital crew. We need more companies that live their values and put as much heart into their work as Everkind Digital does.”

“Everkind Digital are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”

“We engaged with Everkind Digital’s advertising services when we entered the UK market. The innovative video they produced was fantastic. They posted organically on their platforms and through their Meta ad network successfully. We ran a fun giveaway too. We would recommend working with Robbie and the Everkind Digital team!”

Big fan of Robbie & Klaus and the whole Everkind Digital crew. We need mode companies that live their values and put as much heart into their work as Everkind Digital does.

“It was enjoyable working with Everkind Digital on highlighting the new McPlant burger - the brief was clear and on the day I was accompanied by co-founder Robbie Lockie, and the whole experience was enjoyable - one of my highlights as a vegan creator!”

“Everkind Digital are a great partner. They are a very creative team and know how to engage with the community. They were extremely responsive and I would recommend working with them.”

"In just a couple short months after partnering with Everkind Digital we've seen a significant uptick in our overall paid social ROAS. Beyond the performance, with their stellar communication and congruent values, it really feels like they're an extension of our team. Hands down a huge win for us so far."

“Everkind Digital have been integral to our message reaching the masses. From the earliest stages of crowdfunding to a world wide digital launch, they’ve walked alongside us partners with not only professionalism, but the most important ingredient—passion. Couldn’t have done it without them.”

“It was a pleasure working with Everkind Digital professionally and in terms of ROI. We achieved the set goals and will work with Everkind Digital again.”

“It was great to work closely with Everkind Digital on our flagship campaign, the Food Revolution Summit. We would definitely recommend working with them.”

"Everkind Digital have not only driven some amazing results but have gone above and beyond serving us as a client, especially in overcoming notoriously tough policy challenges with Meta. They're a pleasure to work with."

“Working with Everkind Digital was great. They generated a large volume of sales for us. They were very communicative and understood our brand from the outset. It’s a pleasure working with such a mission-aligned agency because you don’t need to waste time at the beginning talking about the purpose of what we’re trying to achieve.”

“Within hours of the promotion, we have had nearly 20 sales and over 1000 new followers on instagram, which is the most from a single activation. I really think the in-depth high quality production from start to finish had a great impact. Can't wait for all the work we are doing together in the future.”

“Last year we created an awareness programme together and received thousands of new social followers. They are tremendous partners.”

“Everkind Digital are a great partner. They are a very creative team and know how to engage with the community. They were extremely responsive and I would recommend working with them.”

"We've worked with Everkind Digital in the past on advertorials for our product releases, and recently we began working with their ad team. The entire PB team has been incredible to work with and we couldn't recommend them enough."

"We've developed a great partnership with Everkind Digital. They generated over 10,000 email addresses for us when we wanted extra promotion for our online courses.”

“We engaged with Everkind Digital's Performance Marketing services to generate signatures for End The Slaughter Age. They launched 27 language campaigns. After finding the cheapest countries, they scaled 5 countries effectively. Together we achieved over 100,000 signatures. We are continuing to work with them and I highly recommend their services. They are agile, communicative and knowledgeable when it comes to ad ops.”

“Working with Everkind Digital has been amazing. Our partnership really helped us streamline our marketing efforts and made it more efficient for us to acquire customers in a post iOS 14 world.”

"We've worked with Everkind Digital in the past on advertorials for our product releases, and recently we began working with their ad team. Within just a couple of months, we began to see much better results.”

“Everkind Digital are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”

Ready to bring your brand’s vision to life?

Contact us today to get started with customized creative development, strategic campaigns, and powerful whitelisting solutions.

Let’s make your brand stand out and drive results!

Take a look at other cases