World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk. Plant-based milk brand Califia Farms sponsored our 2020 campaign. Originally founded by Everkind Digital’s Robbie Lockie, the campaign has gone from strength to strength since its inception in 2017. The goal for the 2020 campaign, which was in partnership with non-profit US charity Switch4Good was to increase awareness of both the benefits of plant-based milk as well as brand exposure for Califia Farms’ new product line.
"Being a CEO and founder of Clean Machine, a longevity nutrition company for 13 years, has had its challenges, especially when it comes to successful marketing. Launching science-backed, best-in-class, first-to-market products that require translating extraordinary, high-science health benefits into simple, easy-to-understand marketing seemed almost impossible. But that is exactly what I got with the Everkind Digital team, and the results speak for themselves: 366% new product sales increase and over 500% web sales increase in less than four months, and taking my educational presentation video from a few thousand to over 480k views. And honestly, that is not even the best part. Their listening with empathy, their ability to truly 'get' what we do, and the ease with which they adapt and pivot with fresh ideas make them a joy to work with."




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