First-party data is key to long-term marketing success. Like many organisations, US supplement brand Complement wanted to grow its email database in a more targeted way. Building a strong list of engaged subscribers not only supports new customer acquisition, but also creates opportunities for retention and repeat revenue through email marketing.
Everkind Digital has extensive experience running giveaways and lead-generation campaigns (see previous giveaways here and here), so partnering on a sweepstakes was a natural fit. We offered one lucky winner ‘The Ultimate Kitchen Upgrade’, with prizes totalling $5,400. The grand prize included a Vitamix blender, Caraway home cookware set, Misen knife set, TofuBud tofu press, Milky Plant nut milk maker, Instant Pot, and vegan pantry staples; while two runners-up could win a range of cookbooks, meal planners, cooking classes, and Complement’s personalised nutrition subscription.
As Complement’s dedicated advertising agency, Everkind Digital had been consistently delivering 4x ROAS on Meta Ads alongside other impressive KPIs. When Complement wanted an additional activation to grow its database, Everkind Digital was a clear choice to lead the campaign.
With strong experience in the health and wellness space, and access to aligned media platforms including Plant Based News, The Sustainability Awards, and World Plant Milk Day, Everkind Digital was well placed to support the campaign’s reach. We also involved plant-based influencers PlantYou and No Meat Athlete, further extending the campaign to highly relevant audiences.




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