Like many organizations, US supplement brand Complement wanted to grow their email list. Doing this in a targeted fashion is one of the best ways to then drive sales via email marketing.
Everkind Digital are well experienced in running giveaways (see previous giveaways here and here) and so partnering on a sweepstakes was a no brainer. We offered a lucky winner ‘The Ultimate Kitchen Upgrade’, with the prizes totaling $5,400. The grand prize included a Vitamix blender, Caraway home cookware set, Misen knife set, TofuBud tofu press, Milky Plant nut milk maker, instant pot, and vegan pantry staples; while two more lucky runners up could win a range of cookbooks, meal planners, cooking classes, and Complement’s personalized nutrition subscription.
As Complement’s dedicated advertising agency, Everkind Digital had been delivering regular 4x ROAS on Meta Ads alongside other impressive KPIs over the previous 6 months. So when Complement wanted an additional activation, they knew Everkind Digital was the one to turn to. We also involved plant-based influencers PlantYou and No Meat Athlete, which boosted Plant Based News' existing following of 3.1 million to over 7 million additional organic followers.